Fresh Podcasts > Rocketboom: Almost 10X Ze Frank’s Downloads

http://www.techcrunch.com [Techcrunch] Frank says that Baron’s numbers are inflated and make it difficult for he and other video bloggers to sell advertisements with much lower numbers to offer. I spoke with both of them on the phone, looked at Rocketboom’s traffic logs and ran my understanding of what I saw past several podcasting industry experts who confirmed my analysis.

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[Blogs.marketwatch.com] Frank Barnako: Rocketboom's ad price: $80K a week: Addressing the Saturday session of the Podcast Expoin Ontario, Calif., Baron said he's just done a deal worth $80,000 fora week of commercials in his videoblog. Claiming a daily audience ofsome 300,000 people, Baron could be getting more than a $55 CPM for hisads. 

[Barnako.typepad.com] Barnako.com: And over the past week, old media including the Wall Street Journal and the New Yorker as well as new media bloggers such as Anil Dash have said nice things about “The Long Tail.” Anderson, himself, has been anything but reluctant to beat the drums to make his own book about small stuff a big deal. Author signings, blog postings, podcasts, and so on. 

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