June 17, 2006

PR Has New Rules to Follow

[B2B Lead Generation Blog] In launching my book, I didn't want to rely on the same time-worn lead generation tactics as everyone else. A normal book launch involves sending press releases to the media and then hoping and praying that overworked and overwhelmed journalists (who doesn't know you exist already) will suddenly see you on the radar...I mean, come on.

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Posted at 12:42 AM


 

December 08, 2005

Blogging Relations Case Study: Nokia Gets It Right

http://pop-pr.blogspot.com [POP! PR Jots] I was on the panel at BlogOn that Jeff Jarvis didn't like (but didn't stay to see, either), and one of the main points through the panel was whether or not PR should interact with bloggers, should they post comments, and other fun things in this new world of blogging relations. Now, I have argued with other PR bloggers that blogger relations does not mean launching a blog then walking away.

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Posted at 10:26 AM

November 26, 2005

Audiobooks Are Going Open Source Too

Micro Persuasion[Micro Persuasion] Each week marketing guru Joseph Jaffe and I discuss the world of new marketing, media and PR on the Across the Sound podcast. Please click either of the links below to subscribe on iTunes or Odeo.

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Posted at 11:21 PM

 

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